Hikki - website

Web design | Identity

Per Enoksson operates Hikki AB, that designs durable products for bathing, relaxation and recreation in the outdoors.

I was assigned to develop a new website for the company, and in connection with it, I designed guidelines on typography, graphic elements and colors, for a unified graphic identity on the web as well as in print. The first choice was to use Futura as the identity font. The choice of Futura stems from the idea that it reflects Hikki’s own design; simple, clean lines where the underlying industrial structures – the geometrical system of the letters and the tubs use of raw corrugated aluminum – is clearly visible in their design. The font is combined with irregular horizontal lines as separators in printed materials and on the website, to convey the sense of nature which is a crucial part of the Hikki brand.

I have also worked simultaneously with the design of manuals, brochures, leaflets, posters and other printed matter for Hikki, as well as contributing with music from my side project Norberg Sounds in different product films, and produced digital drawings for new products.

Web design for Hikki, Umeå

Hikki - website

Distinctive typography set in Futura and irregular horizontal lines reflect the meeting between nature and design that Hikkis products are known for.

Web design | Identity
Packaging design - Nattavaara Rocks - Ox Choral

Ox Choral

The third album with my one-man folk drone orchestra Nattavaara Rocks. A digital album in physical form, or an album for the 21st century, if you will.

Graphic design | Photography
Visual identity for Affärsliv24


In the autumn of 2015 Västerbottens-Kuriren launched their business news website Affärsliv24. I was asked to develop a logo, guidelines for typography, color schemes, icons and layout.

Visual identity
Packaging design - Nattavaara Rocks - Ghosts Move Through

Ghosts Move Through

Packaging design of the second album from my music project Nattavaara Rocks. A 16-page digitally printed booklet glued inside a handmade, embossed cover.

Packaging design | Graphic design
Web design for artist Elin Magnsusson

Elin Magnusson

Website for artist Elin Magnusson. Lots of white space, unobtrusive typography and barely any color leaves a neutral space for the art.

Web design
Web design for House of Svala

House of Svala

How do you present fashion on the web? With images as large as the screen allows and discrete design of a website which is really a lookbook.

Web design | Identity
Webdesign för Sisters of Jam

Sisters of Jam

Website and typographic expression for the artist duo Sisters of Jam, a collaboration between artists and sisters Mikaela and Moa Krestesen.

Web design | Identity
Book binding - handbound journal

Handbound journals

A book is, despite all the digital innovations, unmatched when it comes to accessibility and simplicity. In addition, it lacks batteries.

Graphic design
Web design and product photography for Annova H&B

Annova H&B

Logo for printing and embossing and a responsive website with focus on large product images package Annova H & B.

Web design | Product photography
Blind embossed business card

Embossed business cards

If you come across a rare piece of dyed raw black cardboard, it’s difficult to resist the impulse to emboss it. So I turned it into business cards.

Graphic design
Web design: Norberg Sounds - music for film and other moving images

Norberg Sounds

A website without any links, menus or subpages contains the content: music suited for moving images, composed by me.

Web design | Graphic Design
Linoleum print - yellow minimalism

Linoleum printing

Linoleum printing is one of the easiest and cheapest graphical techniques. With a little patience, a sharp knife and a paint roller one can achieve great things.

Experiments | Free works
Norberg set using movable type

Text in the 21st century

Retina screens and OLED technology and E-ink. Fine and good and superduper. But you haven’t lived until you have embossed a leather journal using movable type.

Buttons in different designs

What does a button look like?

What does a button look like, what happens when I press it, and how flat can it become before I stop perceiving it as a button?


My name is Andreas Norberg and I work as a freelance graphic designer and web designer. I’m based in Umeå, a small university town in the north of Sweden.

I offer visual design and technical production of responsive websites, logos, visual identities, ads, catalogues, product sheets, packaging solutions etc. My goal is to always make simple, straightforward and functional design in accordance with the client's vision and needs.

I'm available for freelance assignments and interesting collaborations, so you’re welcome to get in touch.

Contact details

Andreas Norberg Design
070-551 87 11

Dragongatan 14
903 22 Umeå