Ghosts Move Through

Packaging design | Graphic design

If you want to make packaging design for a black metal album, then you have goats, inverted crosses, capes, crows, degenerate gothic typography and the color black and gray to make use of. Should you however want to do the package design in the folkdrone genre, then it is not so obvious what you have to choose from.

Every field has it’s own set of established visual expressions that one as a graphic designer relates to in some way or another. You can decide to use these expressions in your design to signal that the piece you’re working on at the moment should be perceived to belong to that field. It’s no coincidence that many, say, black metal album covers, law firms, exclusive furniture dealer (etc.) have their visual similarities. You can of course also decide to break from these established expressions for strategic or aesthetic reasons.

In my project Nattavaara Rocks, I play guitar based instrumental folkdroneambient. In fact, I don’t know if there is such a genre, but it’s the best way I can describe the music. If it is unclear whether it is even a genre, it is reasonable to assume that there are no specific established notions of folkdrone imagery, which means that I as a designer do not have anything to relate to. In the visual world I have constructed around Nattavaara Rocks, I have chosen to avoid imagery and graphic elements that points to specific temporal and cultural contexts, but instead used nature and its variations as the basis and also as a metaphor for different emotional states.

With Ghosts Move Through my intention was to create an object that music lovers would want to own, but also a design that does not forces the listener into making specific emotional associations, but instead where the expression of the nature of the photographs can provide a sense of tranquility as well as emptiness.

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Info
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Packaging design - Nattavaara Rocks - Ox Choral

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Packaging design - Nattavaara Rocks - Ghosts Move Through

Ghosts Move Through

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Packaging design | Graphic design
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House of Svala

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Book binding - handbound journal

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Blind embossed business card

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Graphic design
Web design: Norberg Sounds - music for film and other moving images

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A website without any links, menus or subpages contains the content: music suited for moving images, composed by me.

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Linoleum print - yellow minimalism

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Experiments | Free works
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Presentation

My name is Andreas Norberg and I work as a freelance graphic designer and web designer. I’m based in Umeå, a small university town in the north of Sweden.

I offer visual design and technical production of responsive websites, logos, visual identities, ads, catalogues, product sheets, packaging solutions etc. My goal is to always make simple, straightforward and functional design in accordance with the client's vision and needs.

I'm available for freelance assignments and interesting collaborations, so you’re welcome to get in touch.

Contact details

Andreas Norberg Design
hello@andreasnorberg.net
070-551 87 11

Dragongatan 14
903 22 Umeå